The first step was logically to drop the price of HD DVDs. One that might have sold for $30 was all of a sudden $18.99, then $12.99, and so forth. Granted, I didn't see any earth-shattering deals, but the prices were certainly coming down more significantly than they likely would have if HD DVD remained in the market. Lately, however, I've noticed that the prices have gone back up as supply slowly dwindles and the discs become more difficult to find.
Interestingly, I was prompted to observe this by a fellow shopper in a discount retail shop this past weekend. As we stood side-by-side looking through the last few HD DVDs in stock (selling for just $6!), he commented about how the prices were going back up elsewhere. Funny enough, this was only after he proudly advised me that "you can't play that in a regular DVD player, you know?" While I enjoyed a little internal chuckle, I was genuinely quite pleased to see an example of an "average" consumer that appeared to understand the difference between HD and SD discs and was eager to share his knowledge.
Regardless of what the current average price is, the fact remains that HD DVD discs are still more affordable now then they were 6 months ago. If you still own a player, now's primetime to stock up on the last available titles. For now, they'll provide better quality content than you'll get via standard DVD, and will certainly tide you over before investing in a fancy new Blu-ray. And who knows: once these discs are completely out of circulation, you might be able to flip those discs to an A/V collector of some sort for a pretty penny!
