People Still Read Books

It’s nice to know that even in the age of rapid technological innovation, people still long to curl up on the sofa with a good book. Indigo Books & Music Inc., which operates the Indigo, Chapters, The World's Biggest Bookstore, and Coles stores throughout Canada (as well as the http://www.chapters.indigo.ca/ Website), reported record numbers for its fiscal year ended March 31, 2007.

Net earnings were up 18.4 per cent over the previous year, reaching a whopping $30 million. Total revenue was $201.9 million, up $11.8 million (6.2 per cent) over the same quarter last year. That’s a lot of Harry Potter and Shopaholic Series books!

This just goes to show that technology doesn't always replace the traditional way of doing things: it simply helps to enhance activities that we’ve always loved engaging in. I don’t see myself reading an electronic book any time soon; but when I’m relaxing on a flight with the latest paperback novel, I’ve definitely got my noise-canceling headphones on, and my MP3 player geared up and ready to go once I've finished a few chapters.

Kudos to Indigo for keeping us entertained the old-fashioned way while we jump on the tech bandwagon to enhance our experiences.