What Will They Think Of Next?: Bring Back the Mix Tape

Anyone who grew up in the '80s or early '90s will have given a girlfriend/boyfriend, potential love interest, friend, or family member that popular gift of a "mixed tape". Yes, before the CD, and then the downloadable MP3 format became popular, the cassette tape was king. People popped them into this cool device called a Walkman, listened to tunes blasting from a square-shaped player hoisted atop their shoulder, and flipped them from side A to side B to get a whole new listing of songs (accessed only by a tedious manual fast forward/rewind process: no song skip with these babies!) Today, about two decades later, a company called fi-hi aims to bring this format back, but with a modern twist.

Called the usB-Side Mix'D Tape, the device is designed to look exactly like a cassette tape. But there's a secret: it's actually a USB flash drive, with a connector that flip-outs from its side. Then, just connect it to your PC and load up all your digital files, including music, as well as documents, videos, or images onto the gadget's 512 MB of internal memory. Now you have a nostalgic "mixed tape" for your love; and you can even add your own personal touch via the two included labels.

Aside from the mixed tape, the device can obviously also be used for sharing other data, or for transferring files back and forth. The inconspicious tapes are also great for storing or backing up sensitive data. A thief might grab USB drives, CDs, and your PC, but whose going to swipe your old tapes and 8-tracks?

Business persons might also find good use for these stand-out flash drives. They can contain promotional materials for distribution (in the same way many companies already use standard-designed USB keys); press kits, or flyers.

The "tapes" work with either PC or Mac, and come with their own little gift box for US$15 ea. at http://www.fi-hi.com/. I must say it's a pretty cool idea, and will certainly be a conversation-starter for anyone who receives them. But buyer beware: in case you didn't realize, they won't actually play in old cassette players!

VCR And The End Of An Era

By Lee Distad

JVC announced this week that it has ceased production of VCRs. Once existing global inventory is sold through, that’s it.

This is especially newsworthy not only because VHS was such an enduring and successful format, having sold over 900 million units since 1976, but also because I (and I’m sure lots of other people) thought that the company had stopped making them long ago! Granted, it’s not a complete extinction. JVC will continue to make DVD/VCR combos for the near term.

At the risk of sounding overly sentimental, like many other lifers in the CE business, I have warm memories associated with VCRs. The first piece of electronics I ever sold was a Sony VHS VCR. Back in those days, you could make a tidy living just on the commissions from VCR sales. Tapes, too. I still remember pitching the advantages of higher grade and thus more expensive VHS tapes when selling them by the case.

For that matter, as late as the year 1999, I was still selling as many as 100 Betamax cassettes a week, believe it or not. I had four long-time clients in my client binder who were die-hard Betamax owners, and every time my store got a delivery of tapes, I would call each of them up. Whichever of them got to the store first would buy up the lot! They knew each other and all knew the score. It was like a little game between them.

A lot of years have passed since then, and we’ve seen so much technological progress in CE in even the last five years alone. It makes me wonder what technology I’m going to get all sentimental about 20 years from now.