Armani Goes High-Tech

Back in May, I wrote an entry here about the colliding worlds of fashion and technology. Not only are products getting sexier looking, but CE manufacturers are now commissioning experts in fashion and aesthetics in order to advise them on the creation of more appealing designs. Meridian worked with Ferrari on its high-end, $3,000 F80 tabletop radio. LG Electronics worked with world-renowned fashion designer Prada for its KE850 phone. And Bang & Olufsen has relied on designer David Lewis since the 1960s to create the majority of the modern and funky products for which the company prides itself. Now, leading fashion designer Giorgio Armani is joining the foray by helping Samsung design a line of luxury portable and home CE products.

According to a press release, the products will be sold through Armani's direct-controlled retail network and "upscale consumer electronics stores" in major European countries as of November, with plans to expand distribution to other markets in 2008 (I doubt this will include Canada, but you never know!)

The first product to be introduced is, not surprisingly, a mobile phone. Since your phone is the one tech item that's always with you, it makes sense for it to be the most fashionable! The Giorgio Armani-Samsung luxury mobile, unveiled during Milan Fashion Week at the Armani/Teatro on September 24, is, of course, super-thin (10.5 mm, to be exact). A luxury LCD TV will debut in January 2008.

This just reinforces the fact that design is not only paramount in technology, but creating a luxury CE item has become an artform unto itself. Which designer is next to jump onto the tech fashion bandwagon?

Fashion & Technology

The aesthetic appeal of a tech gadget has always been important. No one wants a hideous-looking cell phone strapped to their belt; or a tacky-looking TV in their living room, no matter how functional it is. But the role fashion and aesthetics plays in electronics is becoming more and more prevalent. Manufacturers are now paying as much attention to design as they do to functionality.

Cell phones are a perfect example. Nokia has a line of phones called L’Amour, designed for the fashion-conscious female (or male). They employ craft techniques like etching, organic decorative elements, and natural materials, colours and organic patterns. One model is even disguised as a stick of lipstick! To place further emphasis on the fact that these phones are fashion accessories, not just phones, they’re sold exclusively sold through the very posh Holt Renfrew stores.

It’s also no surprise that LG’s Chocolate phone isn’t just merely a cool phone: it’s a downright sexy-looking device. Not to mention that LG Canada launched the phone at a fashion show, strapped to the thighs of some hot looking models! (see photo, if you don't believe me!)

Heck, even fashion design label Prada made its own foray into the mobile phone market, albeit not in North America.

When it comes to portable audio players, what about the iPod, and especially the nano? No one can argue that part of the device’s appeal is its super-thin, gorgeous look.

Everything from mobile phones, to MP3 players, come in funky colours, shapes, and sizes. If they don’t, you can surely find a case that will match your personal style.

But the importance of fashion isn’t just growing in the portable gadget arena: it is spilling over to every facet of the CE industry. I recently strolled the halls of the Sheraton Hotel in Montreal, QC for Son et Image, a Canadian A/V show, and couldn’t help but gawk at the gorgeously-designed speakers, outfitted in a variety of colours and glossy wood finishes. It’s basic black, no more! And the latest flat-panel, high-definition TVs from manufacturers like Samsung, Sharp, and Panasonic, are downright stunning in both image quality, and elegantly-designed bezels.

Gadgets have become, quite simply put, sexy. Don’t get me wrong: I’ll choose a functional product over a good-looking one any day. But the look of a product plays a more important role today than it has in previous years.

I'll revisit this topic again. If you have any recommendations for "sexy" products, please let me know what gets your vote!