According to a recent study conducted by ZINC Research, Canadians are flocking to social networking Website Facebook.com in droves. Not only are half of all online Canadians now members of the Facebook community, but Toronto has been awarded the honour of the first North American city to achieve over one-million subscribers to the service! Facebook currently has about seven-million Canadian subscribers in total, which means that Torontonians account for almost 15% of the total number of Canadian members"2007 is the year that Facebook took Canada by storm," said Brian F. Singh, Managing Director at ZINC Research. "Canadians love the Facebook book platform for its simplicity and ability to connect with and stay in contact with friends and family."
Anecdotal reasons I've heard from fellow Canadians for jumping on the Facebook bandwagon are, indeed, to keep in touch with family and friends in different provinces (or even countries); and to stay in touch with long-lost friends whom they can't often visit in person. However, the site also serves as one of the easiest, and most attractive, photo sharing Websites I've ever used; not to mention the creation and distribution of event invitations. It is also successful at helping "friends" share interests in everything from the latest novels to movie ratings.
But for its recent Beacon advertising platform debacle, Facebook is likely on its way to becoming a very profitable venture; especially with financial backing from large corporations like Microsoft, and an increased focus on online advertising of a more favourable ilk.
"Facebook appears to be bridging the gap with our online and real lives," Singh added.
I'm not sure if I would go so far as to say that, but Facebook certainly adds a new flavour to the way we communicate and interact with one another on a day-to-day basis.
Anecdotal reasons I've heard from fellow Canadians for jumping on the Facebook bandwagon are, indeed, to keep in touch with family and friends in different provinces (or even countries); and to stay in touch with long-lost friends whom they can't often visit in person. However, the site also serves as one of the easiest, and most attractive, photo sharing Websites I've ever used; not to mention the creation and distribution of event invitations. It is also successful at helping "friends" share interests in everything from the latest novels to movie ratings.
But for its recent Beacon advertising platform debacle, Facebook is likely on its way to becoming a very profitable venture; especially with financial backing from large corporations like Microsoft, and an increased focus on online advertising of a more favourable ilk.
"Facebook appears to be bridging the gap with our online and real lives," Singh added.
I'm not sure if I would go so far as to say that, but Facebook certainly adds a new flavour to the way we communicate and interact with one another on a day-to-day basis.
