Thursday, January 3, 2008

Facebook Takes the Cake in T.O.

According to a recent study conducted by ZINC Research, Canadians are flocking to social networking Website Facebook.com in droves. Not only are half of all online Canadians now members of the Facebook community, but Toronto has been awarded the honour of the first North American city to achieve over one-million subscribers to the service! Facebook currently has about seven-million Canadian subscribers in total, which means that Torontonians account for almost 15% of the total number of Canadian members

"2007 is the year that Facebook took Canada by storm," said Brian F. Singh, Managing Director at ZINC Research. "Canadians love the Facebook book platform for its simplicity and ability to connect with and stay in contact with friends and family."

Anecdotal reasons I've heard from fellow Canadians for jumping on the Facebook bandwagon are, indeed, to keep in touch with family and friends in different provinces (or even countries); and to stay in touch with long-lost friends whom they can't often visit in person. However, the site also serves as one of the easiest, and most attractive, photo sharing Websites I've ever used; not to mention the creation and distribution of event invitations. It is also successful at helping "friends" share interests in everything from the latest novels to movie ratings.

But for its recent Beacon advertising platform debacle, Facebook is likely on its way to becoming a very profitable venture; especially with financial backing from large corporations like Microsoft, and an increased focus on online advertising of a more favourable ilk.

"Facebook appears to be bridging the gap with our online and real lives," Singh added.

I'm not sure if I would go so far as to say that, but Facebook certainly adds a new flavour to the way we communicate and interact with one another on a day-to-day basis.

29 comments:

Elie said...

what kind of bullshit is this? Facebook has WAY over 7 million users, and I doubt Toronto is the first city to reach 1 million either. Rediculous. Don't you peopl ehave credibel sources before you post something?

Anonymous said...

you are an idiot buddy the source is correctt

Anonymous said...

your whackkk the source is correct

Anonymous said...

http://mashable.com/2006/09/23/this-week-in-social-networking-youtube-facebook-and-the-myspace-economy/

Check it out, it hit that number a long time ago. Your source is INCORRECT. Just Google it (or yahoo or msn etc)

Anonymous said...

http://mashable.com/2006/09/23/this-week-in-social-networking-youtube-facebook-and-the-myspace-economy/
Your source is wrong. Read the above article and check the date on it. Want to re-verify? Google "how many people use facebook" Use any search engine for that matter.

Anonymous said...

http://en.wikipedia.org/wiki/Facebook

um 58 million users?

Anonymous said...

You may want to check the official stat site at facebook....

http://www.facebook.com/press/info.php?statistics

Anonymous said...

Facebook actually has closer to 60 million people...haha. I'm not sure where you got your numbers from.

"The site has more than 58 million active users (including non-collegiate members) worldwide, with membership expected to surpass 60 million users by the end of 2007." (From Wikipedia as cited from official Facebook, Inc. Media Release.

Brendon said...

Canada has the most users outside of the United States, with more than 7 million active users. They mean in that in Canada, Toronto accounts for almost 15%. This is NOT in facebook over the world which is over 59 million users.

jackaranda said...

Firstly, your all a bunch of idiots. Police and detectives use facebook as tool on a daily basis to search for whomever they wish. Anyone stupid enough spill all their personal information for a bunch of strangers to read and see deserves anything that happens to them. NOBODY cares how many users there are and most of you numbskulls should learn to type.

Anonymous said...

Looks like the site alludes to 7 million "canadian" facebook users, and not "total" facebook users in general ;)...I would assume that Toronto is the first (canadian) city to hit "1 million" mark in users.

Anonymous said...

I have to absolutely agree with elie. The numbers are dubious, and unreliable. Toronto has a population of 2.5 million people, thus 40% of Torontoians. No matter how you try to analysis the numbers, Toronto is over represented. It is hard to determine how reliable the residency information on Facebook is, and how it verifies people's address.

Anonymous said...

who is the dork in the picture?

Vincent in Vinnipeg said...

Within the article context, perhaps the author meant 7 million users in North America? Note that the author wrote that Toronto was the first North American city to top one million users.

Were the commenters less abusive in their remarks, perhaps the author would have responded with a clarification by now. I wouldn't blame her for ignoring these comments.

steviep said...

whoever is posting those arnt the brightest people, the article says 7 million CANADIAN users, and even the link you posted trying to prove the article wrong explicitly says Canada is the largest outside U.S. source of users with 7 million.

Anonymous said...

People, people. It's talking about the total number of Canadians signed up onto facebook, not the entire world. 7 million is pretty accurate a number for Canadians.

Ca1v1n said...

I'm pretty sure the article/research is Canada specific... this is probably all a misquote.

I've seen multiple posts on major Canadian news sites (CBC, CTV, etc.) that reference there are 7 million CANADIANS on Facebook

Anonymous said...

Canada has the most users outside of the United States, with more than 7 million active users
The U.K. is the third largest country with more than 7 million active users
Remaining top 10 countries in order of active users (outside of the U.S., Canada and UK): Australia, Turkey, Sweden, Norway, South Africa, France, Hong Kong

Anonymous said...

It looks like there are 7 million CANADIAN facebook users.

Nick Engelking said...

There are 7 million users in Canada. From facebook's stats page...: "Canada has the most users outside of the United States, with more than 7 million active users" So 15 percent og Canadian facebook users are from toronto.

Anonymous said...

"Canada has the most users outside of the United States, with more than 7 million active users."

So Toronto has about 15% of all Canadian facebook users.

Anonymous said...

you idiots it said toronto was the first to reach a million users, doesn't mean it only has a million now jeez where does it claim facebook has only 7 million users?

NightFlight said...

http://www.facebook.com/press/info.php?statistics

* Canada has the most users outside of the United States, with more than 7 million active users

* The U.K. is the third largest country with more than 7 million active users

* Remaining top 10 countries in order of active users (outside of the U.S., Canada and UK): Australia, Turkey, Sweden, Norway, South Africa, France, Hong Kong

--
So the article writer simply dropped two words in the post. It should have read "... 7 million users total in Canada". Taking that into account the demographics fall back into place.

Corey said...

I believe they meant to say "15% of the total CANADIAN subscribers" Since Canada has around 7 million, currently.

Marketnews - Christine Persaud said...

Hi all,

Thank you so much for your attempts at trying to clarify the potentially confusing wording in this article. I'd like to take this chance to clarify things for you:

1) Yes, the 7 million number refers to subscribers in CANADA alone, not just the world. I should have been clearer in my wording that all the data refers to Canada alone.

2) Toronto is the first NORTH AMERICAN city to cross the one-million subscriber mark.

3) the "dork" in the photo (assuming you aren't referring to my photo at the extreme right of the page!) is Mark Zuckerberg, Facebook's founder and CEO.

I apologize for the delay in clarifying this information. I have not been "ignoring" all the commentary, but rather I'm in Las Vegas for the International CES and working on a tight schedule and 3-hr time delay. Stay tuned for more information from the show!

Christine

Marketnews - Christine Persaud said...

P.S. I have re-worded the specific section of the article in hopes of preventing any further confusion. Again, thanks to everyone for bringing this to my attention.

Anonymous said...

who cares... why are you arguing about facebook?

Anonymous said...

Why do so many people want to divert their personal communication through a dubious third party.

Does everyone want their identity stolen or something?

Torontonians are quick to adopt any new trend as long as it's childish and lame.

Anonymous said...

What a bunch of idiots!!!!

It is saying London UK has the highest (2million++) then Toronto. In other words we are the biggest idiots in NA, allowing our reality to be shaped by such mediocre influences. So all we are capable of feeling anymore is horny, or irritable, at all the *IDIOTS* making mistakes online. :)

IDIOTS!