Thursday, May 17, 2007

Dude! Dell is Being Sued

According to TWICE.com, Dell is being sued by the New York State Attorney General’s office for “deceptive business practices”, including, among other things, duping customers into falling for misleading promotions (an old tactic called bait-and-switch); not following through with technical support service promises; and even harassing customers with canceled accounts.

It sounds like they’ve got a pretty solid case, too, which could spell t-r-o-u-b-l-e for Dell, which has already been overtaken by HP for the top spot in notebook shipments worldwide; not to mention had to recall of 4.1 defective notebook batteries last summer.

If the allegations (which also include things like discouraging customers from calling tech support, and pressuring them to open the computers and fix things themselves) are true, it makes you wonder why the firm would stoop to such a low level. You'd think a company like Dell, who focuses on the Internet model over the retail bricks-and-mortar one, would pay much more attention to its level of telephone customer service; not to mention tech support.

Looks like dude might be getting screwed.

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