Tuesday, May 22, 2007

People Still Read Books

It’s nice to know that even in the age of rapid technological innovation, people still long to curl up on the sofa with a good book. Indigo Books & Music Inc., which operates the Indigo, Chapters, The World's Biggest Bookstore, and Coles stores throughout Canada (as well as the http://www.chapters.indigo.ca/ Website), reported record numbers for its fiscal year ended March 31, 2007.

Net earnings were up 18.4 per cent over the previous year, reaching a whopping $30 million. Total revenue was $201.9 million, up $11.8 million (6.2 per cent) over the same quarter last year. That’s a lot of Harry Potter and Shopaholic Series books!

This just goes to show that technology doesn't always replace the traditional way of doing things: it simply helps to enhance activities that we’ve always loved engaging in. I don’t see myself reading an electronic book any time soon; but when I’m relaxing on a flight with the latest paperback novel, I’ve definitely got my noise-canceling headphones on, and my MP3 player geared up and ready to go once I've finished a few chapters.

Kudos to Indigo for keeping us entertained the old-fashioned way while we jump on the tech bandwagon to enhance our experiences.


Lindsay said...

Most of our lives seem to be consumed with the latest tech gadgets and the latest new invention that is supposed to make our hectic lives a little less hectic. (For the record I still love these gadgets) However, nothing beats reading a good book. Yes, we are now capable of reading books online, but there comes a time when we have to say “enough is enough.” Reading a book online just gives a person another excuse to sit in front of a computer for a couple more hours. It’s as if we haven’t been sitting in front of that same computer screen for hours already: writing a paper for class, finishing up a report for your boss, or simply just browsing the web for the latest on what that crazy Paris Hilton has done next. Being able to sit on a couch somewhere reading, “Tuesday’s with Morrie” for example, is a way to just escape from our busy lives and have a moment to ourselves. Why would anyone turn down a peaceful moment to sit, relax, and enjoy? It just doesn’t make sense.

Marketnews - Christine Persaud said...

Hi Lindsay,

I totally agree. Balance is such an important part of life: not just with regards to work and personal life, but also in terms of how much technology one consumers. I'm a TV junkie like anyone else, but sometimes, I'd rather just relax outside in the sun with a good book.

P.S. Mitch Albom is a great writer, and Tuesdays with Morrie is a very powerful, and touching, story. I'd recommend it for sure!