Gaming Market Heats Up as Players Duke it Out in Online Video

With E3 Expo currently taking place in California, it's prime-time for the gaming industry. And all three major console manufacturers have made some really promising announcements.

While Nintendo is extending its focus on family-friendly and physically active games, both Microsoft and Sony are duking it out in the online video arena. Both companies will be offering movies and TV shows for rental and purchase through their respective consoles and online counterparts. Microsoft has even kicked things up a notch further to partner with movie rental company Netflix. But which service is more enticing?

The answer is both for U.S. consumers, but neither for Canadians. Why? Because neither movie offering has been extended to Canada...yet, at least. While a spokesperson for PlayStation Canada implied that Canadians would be able to enjoy the feature eventually, Microsoft would only state that the partnership with Netflix doesn't extend to Canada. Indeed, to my knowledge, the Netflix video service in and of itself isn't available here, so that would definitely have to happen before Canucks could even dream of using it through their Xbox 360s.

Nevertheless, here's a run down of both services:

Sony's PlayStation 3 video download service will offer:

• Almost 300 full-length movies and more than 1,200 TV episodes from major studios like 20th Century Fox and Sony Pictures Entertainment; as well as exclusive content, like a Sony-produced anime series


• Rentals from US$2.99-$5.99 each that must be viewed within 14 days. Once playback begins, the viewer has 24 hours to watch it; and purchasable videos for US$9.99-$14.99


• The ability to transfer to and view videos on a PlayStation Portable (PSP)


• Full integration with the PlayStation Network


• Instant video playback


• A searchable database

Microsoft Xbox 360's video download service will offer:

• Access to Netflix's library of more than 10,000 movies and TV episodes


• Instant video playback


• Requires a Netflix subscription (starts at $8.99/mo.)


• Ability to fast forward, rewind, and pause video using the Xbox 360 controller or media remote


• Individual "Queues" where players can store selected movies and TV shows for later playback


• No additional cost per video

In addition to competing with one another, both services will also be competing with existing Canadian video download services from the likes of Bell and Apple TV. With either gaming console already positioned as part of a customer's home theatre system, and customers already actively visiting their respective online marketplaces for content like video games and movie trailers, Sony and Microsoft could very well have greater appeal in this area.

Meanwhile, Nintendo remains in a league of its own, focusing on creating 3D-like motion with a new MotionPlus attachment for the Wii Remote; and enticing new gaming titles that involve everything from beach and resort sports, to animal-populated virtual worlds where players can chat with one another and bid on friend's possessions.

Gaming certainly has come a long way from the days of two rectangular-shaped "paddles" and a dot we once called a ball.

[Photo: by Frank Lenk].

Video Games Really are for Every Generation

I never thought of myself as a "gamer", although I used to play the odd Atari and Nintendo 64 game way back when; and who can resist a quick online game of Bejeweled? But after spending some time with the Nintendo Wii, I'm convinced that this console really has conquered every generation.

Earlier this month, reports flooded the 'net that the Wii crept up and outsold every other gaming console on the market in the first month of 2008. According to NPD, 274,000 Wii consoles sold in the U.S. in January, compared to 269,000 PlayStation 3s and 230,000 Xbox 360s. Who would have ever thought that a "cheesy" and family-friendly gaming system could overtake consoles made for the hard-core, teenage male gamer?

But this family-friendly console has really come up out of nowhere and taken the gaming world by storm. Playing the "free" sports game that comes with the Wii console for an hour or two will have you sweating buckets; and creating your own "Mii" character that looks just like you is a barrel of laughs, just not for kids, but easily for a group of 20, 30, or even 60-somethings. What's even more telling is that the Wii is still to this day tough to find in retail stores even after being on the market for over a year. I even had to travel to 4 different stores just to find a second Nunchuk controller!

For those who thinking gaming is for lethargic, "geeky" kids with no friends, think again. An hour of gaming with the Wii can give anyone some well-needed exercise, and is a great activity for "family" time for mom and dad, the kids, or even a gathering of friends.

I want to end by noting that I'm not implying the other consoles don't offer neat, interactive features as well. I was also recently introduced to Rock Band for the Xbox 360, and I must say that I enjoyed it as well. Again, this is a game that brings people together, and requires physical activity rather than sitting on your butt and flicking a button or joystick every now and then.

Incorporating physical activity into gaming really seems to be the way that gaming is headed; and it will certainly continue to open the hobby to new and exciting markets.

The Majority of Online Leisure Time is Being Spent Playing Games

With all of the media attention as of late, one would think that things like online video and social networking take the cake when it comes to leisure time spent online. But this isn’t the case. According to research firm Parks Associates, casual gaming actually leads the online leisure activity race, with 34% of U.S. adults admitting to playing games on the 'net weekly. Video clip watching is right on gaming’s heels at 29%, followed by social networking, which was surprisingly only cited as a weekly occurence by 19% of those surveyed.

This could be attributed to the age range of the survey sample: I’d guess the majority of the participants were above 30, while the average age of a social networker is undoubtedly much younger. Had they conducted this same survey among 16-30-year-olds, I’ll bet the numbers would have been skewed much differently.

Nevertheless, the study discovered that online gaming has grown 79% year-over-year, compared to 46% growth in social networking. However, video streaming sites blew gaming out of the water when it comes to growth, with an impressive 123% year-over-year rate. Interestingly, although a recent study by Parks’ claimed that consumers weren’t interested in downloading videos online, the results of this new survey imply that they have no problem watching them there!

This survey sheds some light on the often overlooked ‘net activity of “casual” gaming. I’m a victim of this growing trend myself, having engaged in a quick game of MSN Bejeweled 2 every now and then when I’m unwinding at home. It just goes to show that, even in a world with complex, first-person shooter, car chasing, gremlin massacring games, there’s still a thriving market that simply wants to match three shapes together repeatedly until a game board is cleared.

[Photo: MSN's Bejeweled 2, which is accessible via the MSN Games page.]