Showing posts with label microsoft. Show all posts
Showing posts with label microsoft. Show all posts

Friday, January 2, 2009

Happy New Year! What Lies Ahead?

Another year, another 365 days. What do we have to look forward to in the consumer electronics industry in 2009? We'll find out much of this at the 2009 International CES, which commences next week in Las Vegas. But there is still plenty that we can safely anticipate.

When it comes to flat-panel TV technology, this could be the year for OLED. Sure, Sony has already been selling its portable (and stunning!) model for more than a year; but might we see larger-format displays utilizing the technology in homes this year?

In the cellular arena, new carriers will commence operations by around Q3/Q4. What will this mean for existing carrier business? What's more, can new entrants even sustain themselves through this troubling economy? After all, building an entire cellular network is a costly venture! Google's Android format will also hit the phones market in full force by the end of this year, leaving much to the imagination on the apps and software side.

Internet radios are also poised to make waves. It's an interesting paradox: while many other devices encourage us to buy digital music online then stream it to our home audio systems, these radios base their differentiating factor on, in part, free, Internet radio content. Could they result in a drop in the sale of digital music? Probably not, since people still like the play their own collections. But these radios do point toward a larger trend in the industry: the connection of the PC to the overall home theatre system.

On that front, many people are excited to see what the PC companies are up to this year. What's up Microsoft's sleeves? Intel? And with Steve Jobs absent from this year's Macworld (which will be the last Apple participates in), will 2009 be a quiet year from the Mac, iPod, and iPhone maker?

We can't, of course, ignore the state of the economy, which will inevitably lead to tough times ahead. But this doesn't mean technology development becomes stagnant, nor that people lock themselves up at home never to visit a retail store again until times get better. Shopping through the holidays, and especially on Boxing Day, proved that Canadians still have a relatively positive outlook that we'll get through the financial crisis.

Still, 2009 is poised to be an exciting year for this industry, as always. Stay tuned next week, where we'll be reporting to you from CES!

Monday, August 25, 2008

Microsoft Pits Seinfeld Against "Cool" Mac Guy

Microsoft has reportedly hired Jerry Seinfeld to be featured in the company's new ad campaign, and the partnership has been getting a flurry of attention from the media.

We've all seen the humorous "I'm a Mac, I'm a PC" Apple commercials that pit "cool, hip guy" actor Justin Long against uber-geek actor John Kellogg Hodgman. While Long portrays the calm, creative computing experience, Hodgman always looks uptight, upset, and jealous of the Mac brand. Will Microsoft create a similar ad campaign that replaces corporate geek with funnyman Seinfeld? When you think about it, the choice couldn't have been better. While Seinfeld is a stand-up comic, he is best-known for his role on the widely popular sitcom of the same name. His character's claim to fame? Being completely "plain", unfashionable, and not extremely good-looking, yet being able to snag the hottest girls, and plenty of them, at that. Cross this over to Microsoft Windows, and you instantly see the similarities: a brand with a reputation for being not as attractive as Mac, so to speak, yet somehow, it manages to get most of the customers out there. And more keep on coming.

I can honestly say that I'm looking forward to this campaign, and what Seinfeld will bring to the table. Will he mock Mac with some funny banter against another character? Or will he make light of unfortunate issues that Microsoft has had to deal with as of late (namely with Vista). Because Seinfeld is such a universally popular TV program, it would be neat to see ads that incorporate popular sayings, quotes, or characters from the show itself. And with a reported $10M paycheck from the campaign, Seinfeld should be up for anything...well, perhaps just not the "puffy shirt" or man hands!

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Wednesday, July 16, 2008

Gaming Market Heats Up as Players Duke it Out in Online Video


With E3 Expo currently taking place in California, it's prime-time for the gaming industry. And all three major console manufacturers have made some really promising announcements.

While Nintendo is extending its focus on family-friendly and physically active games, both Microsoft and Sony are duking it out in the online video arena. Both companies will be offering movies and TV shows for rental and purchase through their respective consoles and online counterparts. Microsoft has even kicked things up a notch further to partner with movie rental company Netflix. But which service is more enticing?

The answer is both for U.S. consumers, but neither for Canadians. Why? Because neither movie offering has been extended to Canada...yet, at least. While a spokesperson for PlayStation Canada implied that Canadians would be able to enjoy the feature eventually, Microsoft would only state that the partnership with Netflix doesn't extend to Canada. Indeed, to my knowledge, the Netflix video service in and of itself isn't available here, so that would definitely have to happen before Canucks could even dream of using it through their Xbox 360s.

Nevertheless, here's a run down of both services:

Sony's PlayStation 3 video download service will offer:
  • Almost 300 full-length movies and more than 1,200 TV episodes from major studios like 20th Century Fox and Sony Pictures Entertainment; as well as exclusive content, like a Sony-produced anime series

  • Rentals from US$2.99-$5.99 each that must be viewed within 14 days. Once playback begins, the viewer has 24 hours to watch it; and purchasable videos for US$9.99-$14.99

  • The ability to transfer to and view videos on a PlayStation Portable (PSP)

  • Full integration with the PlayStation Network

  • Instant video playback

  • A searchable database
Microsoft Xbox 360's video download service will offer:
  • Access to Netflix's library of more than 10,000 movies and TV episodes

  • Instant video playback

  • Requires a Netflix subscription (starts at $8.99/mo.)

  • Ability to fast forward, rewind, and pause video using the Xbox 360 controller or media remote

  • Individual "Queues" where players can store selected movies and TV shows for later playback

  • No additional cost per video

In addition to competing with one another, both services will also be competing with existing Canadian video download services from the likes of Bell and Apple TV. With either gaming console already positioned as part of a customer's home theatre system, and customers already actively visiting their respective online marketplaces for content like video games and movie trailers, Sony and Microsoft could very well have greater appeal in this area.

Meanwhile, Nintendo remains in a league of its own, focusing on creating 3D-like motion with a new MotionPlus attachment for the Wii Remote; and enticing new gaming titles that involve everything from beach and resort sports, to animal-populated virtual worlds where players can chat with one another and bid on friend's possessions.

Gaming certainly has come a long way from the days of two rectangular-shaped "paddles" and a dot we once called a ball.

[Photo: by Frank Lenk].

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Friday, February 29, 2008

Google Makes Websites; Is There Anything Google Can't Do?


Google is best known for its search engine technology, which lets you find out anything about pretty much, well, anything with the click of a mouse. But the company has ventured into other areas over the years: cool Earth maps; e-mail via Gmail; documents; blogging software (like this one!); photo sharing via Picasa; videos via its purchase of YouTube; and now even mobile phone technology through a new mobile application platform called Android. Now, the company is taking a stab at creating Websites that users can easily edit, search, and maintain in small groups, or even through large corporations. Is there anything Google can't or won't do? And what's more, how on earth does the company continue to be able to offer such services for free?

Is Google just trying to get us all to use its applications, only to tack hefty fees onto them once they've convinced us that they're worthwhile? Or is this just an indication of the direction the technology industry is headed as a whole, with Google heading the apprehensive pack? Hmm...

Google is certainly attempting to take a huge chunk of business away from Microsoft, which offers many similar services (Hotmail, Word, Windows Media Player, and so forth). In turn, Microsoft is making moves to gobble up what it can as well (e.g. Yahoo!) to better compete against the search engine/Web behemoth. Either way, is it good for one company to have such power over the Web and your computer activities? Something to think about...

But back to Google's new Web technology, which is aptly named Google Sites. The application would make it easy to instantly update content to a Google-created Website, like adding study notes for a class project; calendar information for a group; and yes, even YouTube videos. And, of course, searching within the site is powered by none other than Google Search. Three versions are available: the basic Standard edition, which is free; and Education (free) and Premier ($50/yr. for each user account) editions, which add tons of functionality, including source code to integrate with your existing structure; third-party applications and services; and, in the Premier edition, a larger storage capacity for e-mail.

"We are literally adding an edit button to the web," said Google's Vice President and General Manager of Enterprise, Dave Girouard. "Creating a team Website has always been too complicated, requiring dedicated hardware and software as well as programming skills. Now with Google Sites, anyone can create an entirely customized site in minutes, and invite others to contribute."

Sure, this service might not necessarily be the way to go for big businesses, but for a school course, personal Website, or even temporary promotional Websites, Google Sites might just satisfy some cravings.

I have to give Google credit for building its massive empire, and creating products that are not only helpful and easy to use, but also in many cases, very affordable. Google is quite obviously a force to be reckoned with when it comes to anything and everything to do with the Web.

Wednesday, February 6, 2008

Should Microsoft Buy Yahoo!?

Last week, Microsoft placed a whopping US$44.6 billion offer to purchase shares of Yahoo!, which has been struggling as of late due to stiff competition from companies like Google and YouTube. In December 2006, Yahoo! underwent a major reorganization, and recently, it has been rumoured that hundreds (or even thousands!) of jobs could be cut from the company. So when Microsoft swoops in with a major bid that likely no one else could (or would!) attempt to beat, is this the Golden Ticket Yahoo! has been looking for? More important: will this spell disaster for consumers everywhere?

It's no secret that takeovers are essential in this industry for a number of reasons. Sometimes, it's to build capital in order to invest in things like R&D to create the amazing products we see today. Other times, it's to help effectively compete against major powerhouses: two (or more) heads are better than one, right? Other times, it might be a mutually beneficial relationship, where each company can compensate for a particular weakness by utilizing the strengths of the other. But many times, the reason is the sheer need to be number-one, and take out anyone in your path.

Before you jump to conclusions, I'm not saying this is Microsoft's intention nor motivation. But the bid wasn't exactly a "hey, we'll throw a bone out there and see the reaction." It was a move that would almost definitely obliterate all other bidders, and dangle a carrot in front of Yahoo!'s eyes that might just be far too tempting to resist.

Microsoft already owns plenty in the online arena; and we all know about its dominance in computing. The company recently made sure it had a major foot in the door of the growing social networking world by securing a US$240 million stake in popular Website Facebook.com. If Microsoft combines forces with Yahoo! as well, what sort of "competition" will be left?

Sure, Google isn't an "innocent" party in this equation, owning major properties like YouTube, and online advertising behemoth DoubleClick. But at what point will it become absolutely impossible for any company to get their foot in the door, and the power be placed in the hands of too few?

Many argue that we see the same sort of problems in the cellular phone industry in Canada, where three main carriers dominate, only one of which operates on the worldwide standard of GSM. However, the opening of the wireless spectrum to new entrants this coming May could change this. Meanwhile, the ongoing debates about a potential merger between satellite radio providers Sirius and XM in the U.S. lead to the same antitrust-like issues.

Bottom line: acquisitions and combining forces certainly help to advance technologies in ways that one company might not be able to accomplish. But we have to draw a line somewhere.

On that note, I always laugh at friends or family that want to "boycott" a particular brand because of a bad experience. Half the time, the brand they decide to go for instead is actually owned by the same parent company, showing that their efforts are, quite frankly, futile. The sad truth is that there are so many conglomerates out there, that the company that makes your socks probably also owns the place where you had dinner last night, along with your favourite shampoo. Business is business, of course. But competition is what adds to the excitement, and leads to continual innovation.

Friday, January 4, 2008

Angry Xbox 360 Users Appeased

If you tried to curl up on the couch with a few Xbox 360 games over the holiday season, your day likely ended more in frustration than relaxation and excitement. The system was experiencing problems during the last week in December, resulting in many players who couldn't log online to the Live service for multi-player game play. However, Microsoft has been quick to appease its upset game-geeks by reportedly offering a free game download to all Xbox Live subscribers around the world, valued anywhere from US$5 to US$20. Further details will be available in the coming weeks.

Xbox Live General Manager Marc Whitten attributes the connectivity issues to a large number of new users trying to get online at the same time. I can believe it, given that video games, and likely Xbox Live service subscriptions, were hot gift items this year. What do you do after opening presents and stuffing your face with turkey? Kick back with some video games! Nevertheless, players I know were confused: why were routers, Internet connections, and PCs working, yet connection to Xbox Live wasn't?

I have to commend Microsoft on its quick response to the issue, and fully admitting its disappointment in having inconvenienced its customers. As for the upset gamers, I say as long as you didn't see a blue screen of console death, take the free game that's being offered and appreciate that these things can and will happen.

Tuesday, October 16, 2007

Is E-mail Really Faster & More Convenient?


Have you ever sent or received an e-mail, only to find out later that it had been misinterpreted? (My hand is raised on this one). According to a recent survey conducted by Strategic Counsel on behalf of Microsoft Canada, this isn't such an uncommon occurence. Microsoft reports that, since it's difficult to convey tone and emotion in e-mails, they are often misinterpreted, leading to the person having to follow up with a phone call to explain; or the recipient having to read, and re-read the message over and over, in order to confirm it's intended meaning.

"Please send the package to Mr. Smith ASAP." This could be interpreted as a terse, snotty, instructional e-mail. Is "ASAP" meant to sound authoritative, or simply conveying that it's an important package, and needs to arrive immediately? Often times, someone won't take the time to adjust verbage such that there's no room for questioning. (Keep in mind that this is just a simple example to illustrate the point. If you have some examples of your own, feel free to comment here!) Another popular method of conveying emotions is through the use of emoticons. For example, a simple :) can advise that a comment is meant to be taken lightly. But let's face it: how professional is it to use smily faces?

The point of Microsoft's study was to show that, although e-mail is meant to be a more convenient, faster method of communication, it often ends up taking more time out of one's day, having to triple-check the wording of an e-mail to ensure it "sounds right", or having to follow up by phone or in person. (The other point of the study was, of course, to promote the company's new software-enabled unified communication systems that integrate voice, video, and e-mail communication together).

I would have to disagree in many ways with the results of this study. For every misinterpreted e-mail that I've had to follow up on by phone, I've probably sent hundreds of others that saved me hours upon hours trying to reach the person by phone, or vice versa. Sure, there are times when e-mail simply won't cut it, and it's worth the extra effort to pick up a phone or jump in the car (for example, an interview by e-mail simply doesn't make sense!) But in other instances, e-mail is, and will remain, an important, faster, and convenient method of communication.

That said, I do agree that a product that can combine several methods of communication into one seamless process is certainly a welcome one in any business.

Wednesday, August 1, 2007

Top 10 Most Influential IT Products of the Past 25 Years


What have been the most influential information technology (IT) products of the past quarter-century? The Computer Technology Industry Association (CompTIA) posed this very question to 471 IT industry professionals and, no surprise, Microsoft creations led the list, snagging four of the top five spots. Also not surprising, the only non-Microsoft product to break into the top five was Apple’s iPod: a product that has been as influential in the consumer electronics space as it has been in IT.

Apple’s iPod was actually tied with Microsoft Excel for the fourth spot, with 49 per cent of the professionals surveyed citing each as the most influential product. Coming in third at 50 per cent is Microsoft’s Windows 95, which was apparently the most widely used operating system. (Note to anyone still using Win95: it’s probably about time to upgrade!) Second, at 56 per cent, is the most widely used word processing application: Microsoft Word.

What product topped the list, having been cited by 66 per cent of the IT professionals surveyed? None other than Internet Explorer, the browser used to help you do everything from surf news and gossip Websites, to research products, and view streaming video. The first IE browser was launched in 1995, and, within a few years, it had become, and still remains, the predominant browser on the market.

Other products that made the list include Research in Motion’s BlackBerry (39 per cent); Adobe Photoshop (35 per cent); McAfee VirusScan (32 per cent); Netscape Navigator (31 per cent); and PalmPilot (31 per cent).

What would you deem the most influential IT product of the past 25 years?

Tuesday, July 24, 2007

Touch 'N Go Computing on the Surface


Imagine snapping a cute pic of baby Billy with your camera phone, plopping the phone down on the coffee table, and having the digital pic pop up automatically on the surface of the table. Sound ludicrous? Nope. It’s called surface computing, and it’s actually being deployed right now in a few select businesses.

Surface computing is a concept that you can’t truly grasp until you’ve actually seen it in action (visit www.microsoft.com/surface for some great demos). Essentially, the 30-inch “surface” can recognize objects that have an appropriate ID tag (similar to a barcode), like a WiFi digital camera, cell phone, or PDA, by simply placing the device atop the surface itself. Plop down a smartphone, and literally drag-and-drop images or tunes to/from it. You can also manipulate things like digital pictures: spread your fingers apart to blow up an image; or “virtually” rotate it just as you would if a physical print were actually laid out on the table.

The applications for surface computing technology in business are endless. For example, U.S. cell phone carrier T-Mobile has already expressed interest in the technology as a means to present different price plans and product features to customers. In Las Vegas, Harrah’s Entertainment has deployed surface computing in all of its hotel properties. For example, guests at Caesar’s Palace can take a virtual tour of PURE nightclub, or book Elton John tickets, right from the virtual concierge service in the Microsoft Surface.

But imagine having surface computing in the home! You arrive home after an event, plop your digital camera on the coffee table, and the photos you just snapped instantly spew onto the surface. Then, start arranging and rotating images to show the family when they get home. Upload pix to your photo sharing Website; or even send them via e-mail. And because the technology can recognize more than one point of contact at a time, you could swap data like tunes, video, or pix, between two or more devices connected on the surface.

Although we’re likely far away from actually using surface computing as a mainstream technology in the home, it’s definitely something to get excited about. The demos are worth taking a look at.

Monday, July 9, 2007

Microsoft Extends Xbox 360 Warranty in Wake of Too Many Returns

It’s always nice to hear about a company taking charge to rectify a product issue. Microsoft says that the number of Xbox 360 returns due to hardware failure has been "too large", and therefore, is extending the product warranty to three years. Additionally, the firm will reimburse customers who have already paid to repair a “three red light flashing error” on the gaming console. According to Reuters, the charge will cost Microsoft upwards of US$1.05-1.15 billion, before taxes.

Microsoft says it has since made improvements to the Xbox 360 to reduce the likelihood of the hardware failure, indicated by three red flashing lights, and the result of "a number of factors".

Given the highly competitive nature of the gaming console market, this is definitely a good move on Microsoft’s part. So many companies focus on grabbing new customers, and not keeping the existing ones happy. Meanwhile, these existing customers are the ones who will recommend one console over another to friends and family; and even spread the word through online means, like social networking 'sites.

What's more, with Nintendo’s Wii leading the market; and Sony having just dropped the price of its PlayStation 3 console to be in line with the Xbox 360 Elite, this is perfect timing for Microsoft to step up. Sure, it’ll cost the company financially. But can you put a price on pleasing your customers?