CTIA WIRELESS: Viva Las Vegas!

Although it’s my third time in this city this year, Vegas never gets old to me. There’s something about the air that rejuvenates you the second you arrive, even considering the three-hour time difference between Toronto and here. The weather is gorgeous, and the city is full of talk about the CTIA WIRELESS show, which officially begins tomorrow. Tonight is a big “pre” show event where a group of companies will exhibit in a smaller, more intimate venue (which is often times much more appealing than the crowded and loud show floor). I’ll have tons of great information from that show tomorrow. But before the event has even begun, I’ve already seen my first demo!

Nokia cleverly arranged a car service that gave the company the opportunity to show off its new Nokia Maps 2.0 software (now in beta version) by actually navigating us to the hotel. Although the functions the software offers aren’t new in the portable navigation category, per se, it’s amazing to see how quickly the mobile phone category is ramping up its offerings. Powered by Nokia, the service offers the standard address searches and favourites, but adds a new walking mode that does things like avoid one-way streets, and displays little “bread crumbs”, described the rep, as you walk along your route. The mapping software itself is more robust, with over 15 million Points of Interest (POI), and various viewing modes. It’s worth noting that Nokia showed off the software on the U.S. version of its new N95 handset, which is quite a nifty looking device; not to mention that it includes a whopping 8 GB of internal memory! And the screen itself showed off the vibrant colours of the map in all their glory. The device navigated us to our hotel safe and sound. Hopefully we’ll see this phone in Canada some time soon!

So there you have it. Before I even reached the hotel, I was one step closer to seeing what neat gadgets and technologies are in store at the show. Now it’s time to enjoy 20-degree weather!

PS3 Slices Developer Kit Price in Half to Attract Game Designers

Last month, Sony dropped the price of the 80 GB version of its PlayStation 3 gaming console to $499 (from $659), and replaced a 60 GB version that was selling for $549 with a 40 GB version that's now available for $399. Now, the company is taking the price drops to the developer arena by chopping the price of its software development kit in half. This is an obvious attempt to bring more developers on board, and create more enticing game titles for the struggling console.

According to BBC News, many developers that had previously created games for the extremely popular PlayStation 2 unit have now moved over to the Nintendo Wii camp because it's easier and less expensive, not to mention arguably the more popular unit.

I'm not quite sure what has caused the PS3 to encounter so much difficulty in the market, especially considering how popular its predecessor was. Many have speculated a myriad of reasons: high-price, the inability to meet demand at launch, the fact that it came to market almost a year after the still popular Xbox 360, etc. Another reason was an unexpected one: the popularity of the family-oriented Nintendo Wii, which has opened up a whole new and untapped market for gaming that is clearly a very lucrative one. It is likely all of these factors that have made it tougher for the PS3 to experience the market-leading longevity that the PS2 enjoyed for many years.

As the Wii and Xbox 360 continue to ramp up offering, the battle for Sony to get customer's bucks will remain a difficult one. Microsoft just launched the ability to download games via the online Xbox LIVE service, which will make the '360 an even more enticing option for gamers of all kinds.

In related news, Sony celebrated the one-year anniversary of the PS3 last week. Rather than noting its current position in the video gaming market, the press release that was issued explained that "...the company is already seeing strong sales momentum as a result [of new hardware and pricing]; PS3 sales have increased by 192% at the top 10 retailers in North America."

The positioning of the PS3 this holiday season will not only help determine Sony's future success in the video game arena (with this particular console, at least), but it will also have an impact on the ongoing Blu-ray and HD DVD battle. The PS3 has a built-in high-definition Blu-ray player, and thus its sales have contributed to the overall total of Blu-ray players sold worldwide. For both Sony and the Blu-ray camp's sakes, I hope the PS3 enjoys healthy sell-through this holiday season!