Wednesday, December 17, 2008

Buy a Beer at the Movies

A Cineplex movie theatre in downtown Toronto has decided to add beer and wine to its list of refreshments movie-goers can sip on while catching the latest flick.

The Varsity VIP theatre, a small, intimate theatre room at Yonge & Bloor, will allow guests to buy up to two alcoholic beverages prior to the movie. The same is planned for an Oakville theatre before the end of the year.

The decision is part of a pilot program that will likely run for a one-year period. But does it make sense?

The participating theatres are typically higher-end locations with lounges that serve alcohol anyway; and tend to attract well to-do adults attending without children. So really, there was no reason alcohol shouldn't have been permitted in these particular theatres all along. But should this program extend to the standard movie theatre? I would have to say no. Theatres are already crowded with rowdy teenagers and young children. Add alcohol to that mix, and you have the potential recipe for disaster.

Sure, you can buy a beer at a sporting event despite the fact that there are rowdy teens and young kids there as well. But a movie is supposed to be a quiet, intense experience. If you want to have a beer or a glass of wine while watching one, do so at home. In my eyes, you'd get an overall more enjoyable experience there anyway! But if you're looking for a night out, the Varsity theatres are quite nice, and offer a like-home experience for a slightly higher price than you'd pay at a "regular" theatre. Now that you can curl up with a glass of wine there as well, the experience could be all the more enjoyable.

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1 comment:

Festus said...

Wow, so Toronto is finally letting adults make adult decisions! What progress!
Beer & wine at cinemas has been prevalent here in New Zealand for a long time. You can buy a bottle of wine or six beer or whatever you want before you go into the movie. Or, you can pre-order the drinks to be delivered at specific times during the movie. A waiter/waitress subtilely delivers them. The theatres also serve more upscale food (not just popcorn and candy). And the seating options include deluxe sections with larger reclining chairs with lots of leg and elbow room. It's a proper "adult" night out where you're not told what you can do and what you're allowed to order. Grow up Canada!